The Book

 

“Communicating Social and Environmental Issues Effectively”

is published by Emerald Publications as part of the UK PR Communications Association (PRCA) Practice Guide series. Betsy encourages you to buy it directly from this outstanding independent publisher here.

 

If you’re interested in booking a training or purchasing multiple copies for your team or for a course, please contact Betsy directly via the Contact form.

 

In the time that elapsed between being asked to write ‘Communicating Social and Environmental Issues Effectively’ and its publication in summer 2020, the world has changed. From social issues like #BlackLivesMatter to climate change, #MeToo to ocean plastics, complex topics that were until recently considered niche (and optional) are now front-and-centre as critical to organizational and political risk and reputation as well as the wellbeing of humankind. 

Betsy’s mission in writing this practical communications handbook is two-fold: first, to challenge and inspire leaders and communications professionals to truly understand how complex social and environmental issues impact them as humans, their work and the world and, second, to inspire and equip others to communicate about these issues confidently and competently, without creating risk by doing so.