Food waste stems from habits that are deeply ingrained and require behaviour change to address, as well as distribution systems, business models and a range of other factors. So a holistic systems focus is critical. In this first blog in a series looking at food systems, I’m sharing a project I admire and can’t wait to see more from: the Rockefeller Foundation’s YieldWise initiative is focused on the issue of food distribution, food waste and Sub-Sarahan Africa, where inequality of distribution is particularly acute.

I’ve been obsessed with supply chains for a long time, because each of us is involved in them, whether consciously or not. They have the potential to transform communities and the environment for better or for worse.

What I’ve learned over the years is that there’s still work to be done to help leaders and communications professionals understand the issues themselves and there are still skills to be acquired in order to communicate them well.